It is the end of the month -- a special month and a special day. Why is is a special month? We are past the "new year" excitement of January - and perhaps we are starting to realize that we don't quite have the impetus or knowledge to put into action the "goals" we set on January 1!
It is a special day because we are getting an extra day for 2008 - and February 29 is that Special Day. For some of us - we have one more day of success and fulfillment to enjoy this year. For those who are having a problem realizing their professional dreams, having one more day to agonize or procrastinate is not a gift, but a sentence!
As we all embark on March 2008, it is a good time to "take stock" of what has been occurring in our dream of launcing our business or expanding our business. Are we putting new strategies into action - have we taken the steps necessary to get the business off the ground?
Thoughts for the weekend - and we will discuss more during the month of March!
Melissa
Friday, February 29, 2008
Thursday, February 28, 2008
Increase Your Marketing Dollars by 5 Percent!
Marketing is CRITICAL to getting your message to your client base and prospect base. Those who use the mail to deliver their content and offers should plan on a mailing before the First Class rates go up from .41 to .43 on May 12, 2008.
Now you might be saying: "Melissa, what is .02! It depends on how you look at it. If you are mailing a considerable amount of First Class mail - either for Marketing or other Business-related mail, the .02 will begin to add up.
My suggestion: Buy as many FOREVER STAMPS as you can to postpone the inevitable price increase. Even a 5% increase cuts into company profits and break-even on First Class Mailings!
If your Mailing List has grown considerably over the past, consider BULK MAILING rates and procedures. This type of mailing takes a bit of work (sorting by Zip Code and purchasing a Bulk Mailing certification) but in the long run, can be worth it!
Of course, since Postal Rates will continue to rise, if you are not "electronic" with your marketing message, this might be a good time to consider some of the internet tools that can help you build your business: ezines, blogs, social networking sites, website, online stores, etc.
A small business or solo-entrepreneur MUST be aware of the costs of marketing and business mail and look to the future on how to manage these costs!
Now you might be saying: "Melissa, what is .02! It depends on how you look at it. If you are mailing a considerable amount of First Class mail - either for Marketing or other Business-related mail, the .02 will begin to add up.
My suggestion: Buy as many FOREVER STAMPS as you can to postpone the inevitable price increase. Even a 5% increase cuts into company profits and break-even on First Class Mailings!
If your Mailing List has grown considerably over the past, consider BULK MAILING rates and procedures. This type of mailing takes a bit of work (sorting by Zip Code and purchasing a Bulk Mailing certification) but in the long run, can be worth it!
Of course, since Postal Rates will continue to rise, if you are not "electronic" with your marketing message, this might be a good time to consider some of the internet tools that can help you build your business: ezines, blogs, social networking sites, website, online stores, etc.
A small business or solo-entrepreneur MUST be aware of the costs of marketing and business mail and look to the future on how to manage these costs!
Wednesday, February 27, 2008
The Coaching Queen Begins Teleseminar Training!
This week - after working with many clients in the Chicagoland area, and receiving many requests from entrepreneurs and business owners across the US - we are beginning to advertise some of our most popular training and teaching topics as TELESEMINARS.
While we are not looking for this to completely replace our business - and we are able to still work remotely with many of our clients - we want to be able to expand the offering to people who have not had the chance to work with us as NuVo Partners or Successful Business Advisors in the Chicago Area.
NuVo Partners still continues to be a vibrant marketing support and accounting/bookkeeping firm. But our focus has shifted over time - and as we tap into the experience and expertise of all of our staff, The Coaching Queen (although I am the Queen - there are 2 Princesses who are pretty darn important in keeping this place rolling) is the natural outgrowth of the demands and requests from our clients and prospects alike.
Each week - this blog will address differnet issues the Solo Entrepreneur or Business Owner faces and I look forward to your comments and questions!
It is cold and sunny here in Chicago - perfect winter day! I hope you are having a wonderful day as well.
Melissa
While we are not looking for this to completely replace our business - and we are able to still work remotely with many of our clients - we want to be able to expand the offering to people who have not had the chance to work with us as NuVo Partners or Successful Business Advisors in the Chicago Area.
NuVo Partners still continues to be a vibrant marketing support and accounting/bookkeeping firm. But our focus has shifted over time - and as we tap into the experience and expertise of all of our staff, The Coaching Queen (although I am the Queen - there are 2 Princesses who are pretty darn important in keeping this place rolling) is the natural outgrowth of the demands and requests from our clients and prospects alike.
Each week - this blog will address differnet issues the Solo Entrepreneur or Business Owner faces and I look forward to your comments and questions!
It is cold and sunny here in Chicago - perfect winter day! I hope you are having a wonderful day as well.
Melissa
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