The Power of the Press

I went to a networking event yesterday -(yes, I am doing my follow up today and tomorrow) - and met an interesting consultant who talked about the POWER OF THE PRESS. She gave a talk at our table about the importance of the press and just validated what I had thought and hoped other media and marketing consultants would agree on. The way news outlets and online, cable, blogs, ezines, etc., are hungry for CONTENT - you may never have thought that your niche in your industry or marketplace may be of interest. May I ask you to reconsider your previous reluctance to use the press to help you get your message into the mainstream marketplace.

I have always been a big fan of PRESS RELEASES and have experiences that they are a great way to BUILD a STORY and to allow yourself the EXPERT STATUS you so richly deserve when you own your own business.

Are you aware of the Power of the Press? Let me tell you a story about one of my clients - a manufacturer of a food product with an unusual name. I wrote and distributed a Press Release for him a few weeks ago.

The press picked up on it - and within a week, my client was on a NEW YORK NEWS report - and what followed was the story being picked up by CNN - and several radio interviews.

How much did the distribution of the report cost - and his total investment? Well, I wrote the PR for him and distributed it for him for a few hundred dollars and the press coverage brought him thousands of inquiries and new customers and ORDERS.

Can anyone guarantee that would happen to your business if we published a press release about your company?
No - but what I can guarantee is that IF YOU NEVER write and distribute a press release - you have little chance to ever get the type of exposure he received.

Even if your news is not exciting to you - you never know where a press release will end up - what "hot button" you might be find for the right buyer at the right time -- oh, and don't forgot about the Search Engines picking it up as well and helping your website and your name come up in the rankings when being searched. You may be saying, "Melissa, what do I have to say that is so important?" Well, let me help you carve out the news and newsworthy from what you are doing or have done. Sometimes we are too busy working our business to LOOK AT OUR BUSINESS - and that is where I can be of some assistance.

Just a thought -- give me a call or email me -- can we get your message out and stir some excitement in YOUR INDUSTRY? YES! Have a great weekend.

Melissa
The Coaching Queen