Relationship Marketing Magic - Networking

I am often asked about "Relationship Marketing" and how it differs from "normal" marketing.

Relationship Marketing is based on the premise that by establishing and nurtuing "relationships" with your clients and prospects, there is a greater opportunity for a long-term, mutually beneficial relationship between marketeer and marketee!

Now how exactly can you intitiate relationship marketing into your business?

There are many aspects of relationship marketing - and today we are going to talk about one of the easiest to implement -- NETWORKING.

For Solo Entrepreneurs and Business Owners of emerging businesses, Networking can be one of the best ways to expand your business. There are so many formal and informal networking opportunities throughout the business communities. Do a "google" search and locate a chapter of one of the national networking communities -- LeTip, BNI, NAWBO, etc.

If you feel you are "geographically challenged" or don't feel comfortable in face-to-face networking situations, there are online "networking" sites that are well established and can provide you a forum for talking about your expertise. These sites include: FastPitch, LinkedIn, etc.

I cannot over emphasize the results you can glean from networking -- you will meet other professionals who may have similar business challenges as you have - you will meet business owners and entrepreneurs who can use your services or purchase your products, and you will be INVOLVED!

If you have any comments or questions about NETWORKING, please contact me! I would love to hear about your experiences........