Did you ever get a call from someone that you had not heard from for months or years and wonder "what the issue or problem" might be? Has a long-lost relative surfaced and you look at that person with some trepidation and suspicion about what this sudden communication may mean?
Sometimes if we don't keep a consistent communications with our prospects and customers - and then try to touch base after a long period of time has passed with a special buying offer, our customer/client may begin to believe that they are only contacted when we need a sale!
The way to avoid that type of suspicion and distrust is to insure that you maintain continued and consistent communications with your ENTIRE client/customer and prospect base. If you don't have an established schedule for these communications, then you run the risk of losing touch with the lifeline of your business - your clients.
If you are unsure of how to establish these types of communications or feel you don't have the time to insure consistency in this type of marketing, let's talk about some of the easy to implement and cost-effective ways to keep your clients and prospects in YOUR COMMUNICATION LOOP. If these people are the recipients of consistent and well-planned commuications, then they will always come back to you when it is time to purchase products or services!
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