Marketing is CRITICAL to getting your message to your client base and prospect base. Those who use the mail to deliver their content and offers should plan on a mailing before the First Class rates go up from .41 to .43 on May 12, 2008.
Now you might be saying: "Melissa, what is .02! It depends on how you look at it. If you are mailing a considerable amount of First Class mail - either for Marketing or other Business-related mail, the .02 will begin to add up.
My suggestion: Buy as many FOREVER STAMPS as you can to postpone the inevitable price increase. Even a 5% increase cuts into company profits and break-even on First Class Mailings!
If your Mailing List has grown considerably over the past, consider BULK MAILING rates and procedures. This type of mailing takes a bit of work (sorting by Zip Code and purchasing a Bulk Mailing certification) but in the long run, can be worth it!
Of course, since Postal Rates will continue to rise, if you are not "electronic" with your marketing message, this might be a good time to consider some of the internet tools that can help you build your business: ezines, blogs, social networking sites, website, online stores, etc.
A small business or solo-entrepreneur MUST be aware of the costs of marketing and business mail and look to the future on how to manage these costs!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment